Pierscape: Navy Pier offers one of the most dramatically diverse vistas in North America. Its unique location allows guests to connect with land, air and water – and a vibrant city center. Navy Pier and its lead architect James Corner Field Operations (JCFO) have reimagined the Pier’s public realm, which includes Polk Bros Park, Pier Park, the South Dock and East End Park – along with smaller public spaces along the length of the Pier. Recreating the Pierscape has included changes to the landscape and streetscape, the introduction of public art and water features, and relighting the Pier’s exterior. Reimagining the Pierscape presents the opportunity to address a green agenda by ensuring that the new urban elements respond to the environment.
South Arcade: The South Arcade indoor walkway has been converted into a Chicago-themed food experience. The merchandising strategy is casual in character with a focus on products by Chicago merchants that are unique, diverse and changing.
Family Pavilion: The Family Pavilion is the entry hall of Navy Pier, its front door, and a connection point to the rest of the Pier. It is anchored with family activities and uses and is served by restaurants, retail shops, and kiosks. Merchandising and design will focus on the family and leisure market and draw on Chicago authenticity. The retail and food partners in this area take their cues from the anchors and are essential for generating revenue to support the ongoing operation of Navy Pier.
Festival Hall: This venue has been an important destination for festivals, pageants and special events. Consumer focused programming will remain an important part of the ongoing Pier vision, with events like SOFA, Winter WonderFest, and the Chicago Flower and Garden Show continuing to draw year-round guests. The plan also will look to create better connections between the interior of the building and the South Dock.
Events and Entertainment: An important objective of the plan is broadening the Pier’s appeal, particularly among adults in the evening and throughout its off-season. Navy Pier’s ACE staff (Arts, Culture and Events) is working on creating new entertainment options toward the east end of the Pier that draw on Chicago’s musical and performing arts traditions. Part of this plan is already underway, with the development of The Yard at Chicago Shakespeare, the Theater’s third year-round performance venue.
Boutique Hotel: The east end of Navy Pier is a unique setting, unlike any other in Chicago. The Centennial Vision capitalizes on this asset by locating a small hotel at the Pier’s east end — a boutique hotel adjacent to and including the historic Terminal Building. This hotel can also take advantage of its South Dock frontage for restaurant use and has the ability to incorporate a dramatic rooftop terrace for dining and special events and offers some of the best views of the Chicago skyline. Navy Pier will further explore the feasibility of this with interested developers.