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IT’SUGAR, the largest specialty candy retailer in the world, is now open at Navy Pier! Customers visiting the Navy Pier store will be immersed in an environment that draws inspiration from the historic Chicago location. 

IT’SUGAR creates an environment that fosters the greatest feeling of happiness and humor; allowing you to smile and laugh out loud without judgment. At IT’SUGAR, it’s not only about taste, it’s about attitude, and visitors feel that playfulness as soon as they walk in the door.

IT’SUGAR’s 2,000 square-foot Navy Pier location in Chicago, the “Candy Capital of the World,” offers the unique candy and novelty products for which the brand is known.  Among hundreds of confections, customers will find everything from over-the-top indulgences to ridiculously funny specialty items—like an all-marshmallow cereal box, IT’SUGAR’s exclusive line of Saturday Night Live Candy, the World’s Largest boxes of Nerds and Sour Patch Kids, and giant boxes of All Pink Starbursts. This one-of-a-kind “old Chicago” style store also features IT’SUGAR’s newly created “Taste of Chicago Box.” This exclusive collection of candies features products that originated in Chicago including Tootsie Rolls®, Razzles®, Baby Ruth®, Juicy Fruit®, Charleston Chew®, Sugar Daddy®, Chuckles®, and more.


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