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fifth third bank investment at navy pier 1

Nov. 8, 2017

Fifth Third Bank Investment at Navy Pier Deepens Commitment to Chicago

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Fifth Third Bank Family Pavilion at Navy Pier slated for spring 2018 completion

CHICAGO – Navy Pier, Chicago’s mission-driven cultural district, and Fifth Third Bank are expanding their partnership with the naming of the reimagined Family Pavilion. Currently under construction, the completed space at the Pier’s historic entrance is set to debut as Fifth Third Bank Family Pavilion at Navy Pier in spring 2018.

The multiyear naming partnership represents the ongoing investment by Navy Pier and Fifth Third Bank to deliver world-class experiences that embody the Pier’s values of excellence, inclusion, integrity and stewardship.

“Fifth Third Bank has been, and continues to be, an outstanding partner to Navy Pier, especially during this critical time of transformation,” said Navy Pier President and CEO Marilynn Gardner. “Their extended and expanded investment in our vision underscores their dedication to the Chicago community and helps further advance our mission as the People’s Pier.”

The announcement comes as Fifth Third concludes its title partnership of the successful two-year Fifth Third Bank Centennial Celebration at Navy Pier, in recognition of the Pier’s 100th anniversary. Fifth Third is also the title partner of the 2016 and 2017 Fifth Third Bank Winter WonderFest.

“The Fifth Third Bank Centennial Celebration at Navy Pier was an incredible experience,” said Fifth Third Bank Regional Chairman Robert A. Sullivan. “It gave us an opportunity to get to know the ‘People’s Pier’ intimately. Navy Pier’s cultural programming, year-round events and future plans are aligned with our focus areas of giving – education, community, economic and workforce development, and the environment. We are proud to have hosted programming at the Pier – from our financial empowerment workshops, to giving 100 free Centennial Wheel rides to 100 nonprofit partners, to our Veterans Day of Appreciation Hiring Fair.”

“Fifth Third Bank’s decision to deepen its partnership with Navy Pier was an easy one, given the Pier’s special place in history and in the hearts and minds of Chicagoans,” said Fifth Third Bank Regional President Eric S. Smith. “Navy Pier is an unmatched economic engine, fueled by tourism, corporate support, small business and thousands of terrific local employees. We are also proud to increase our investment in Chicago by bringing to life the bold and forward-thinking vision of Fifth Third Bank Family Pavilion. We look forward to building new relationships with Pier partners, exhibitors, vendors and businesses, and we are confident that the transformation of the Family Pavilion will significantly benefit the great city of Chicago.”

 Fifth Third Bank Family Pavilion will be an architecturally stunning facility designed by Gensler, widely recognized as the world’s leading collaborative design firm, to welcome the Pier’s 9.3 million annual guests. Featuring new contemporary market fronts, it will be a platform for artisans and retailers uniquely rooted in Chicago’s identity. Fifth Third Bank Family Pavilion also will provide a dramatic and modern point of connection to Chicago Children’s Museum, Crystal Gardens and a myriad of other Pier amenities, creating a cultural destination and hub of year-round activity.

The Fifth Third Bank partnership is the latest major contribution to Navy Pier’s redevelopment efforts, following a legacy gift from the Polk Family and grants from the Polk Bros. Foundation for Polk Bros Park and related programs, and generous support from People’s Gas and Aon, recognized with the naming of the Peoples Energy Welcome Pavilion, to be completed late 2018, and the Aon Grand Ballroom.

For more information about Navy Pier’s redevelopment, visit



Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of Sept. 30, 2017, the Company had $142 billion in assets and operated 1,155 full-service Banking Centers and 2,465 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to more than 45,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third also has an 8.6 percent interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of Sept. 30, 2017, had $348 billion in assets under care, of which it managed $36 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender


Navy Pier is the People’s Pier, Chicago’s lakefront treasure, welcoming all and offering dynamic and eclectic experiences through partnerships and programs that inspire discovery and wonder.


Visit our new website, This change is small, but impactful. We are excited to move in to our second century as a mission-driven cultural district, welcoming all and inspiring our more than 9 million guests.

Located on Lake Michigan, Navy Pier is one of the top-attended nonprofit cultural destinations in the Midwest, stretching more than six city blocks and welcoming more than 9 million guests annually. Opened in 1916 as a shipping and recreation facility, this Chicago landmark showcases more than 50 acres of parks, restaurants, attractions, retail shops, sightseeing and dining cruise boats, exposition facilities and more. In 2017, Navy Pier continues to celebrate its centennial with a series of special events and programming, year-round rides on the Centennial Wheel and ongoing Pier-wide redevelopment efforts as part of the Centennial Vision. Navy Pier, as a nonprofit organization, maintains and manages the 50-acre pier that is being redeveloped as a contemporary, environmentally responsible urban space. More information is available at

About Navy Pier

Located on Lake Michigan, Navy Pier is the top nonprofit tourism destination in the Midwest, stretching more than six city blocks and typically welcoming nearly 9 million annual guests. Originally opened in 1916 as a shipping and recreation facility, this Chicago landmark showcases more than 50 acres of parks, restaurants, attractions, retail shops, sightseeing and dining cruise boats, exposition facilities and more.

The Pier celebrated its 100th anniversary in 2016 with the unveiling of the iconic Centennial Wheel, Polk Bros Park, Fifth Third Bank Family Pavilion and Peoples Energy Welcome Pavilion. In 2021, Navy Pier continued to usher in its second century with ongoing Pier-wide redevelopment efforts—including Sable, a 223-room Hilton hotel, new restaurants and partnerships, and thrilling additions to Pier Park. The Pier is also proud to continue providing free, year-round arts and cultural programming designed to inspire, educate and connect communities across the city and globe. Click here to donate to Navy Pier, a mission-driven 501(c)(3) organization, in support of the organization’s post-pandemic revival and free public programming. For more information, visit


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