Explore things to do at Navy Pier
From recreation to relaxation & entertainment to education, Navy Pier offers activities & experiences for all.
Product
IT’SUGAR, the largest specialty candy retailer in the world, boasts all the candy your heart desires! Customers visiting the Navy Pier store will be immersed in an environment that draws inspiration from the historic Chicago location.
IT’SUGAR, the largest specialty candy retailer in the world, boasts all the candy your heart desires! Customers visiting the Navy Pier store will be immersed in an environment that draws inspiration from the historic Chicago location.
IT’SUGAR creates an environment that fosters the greatest feeling of happiness and humor; allowing you to smile and laugh out loud without judgment. At IT’SUGAR, it’s not only about taste, it’s about attitude, and visitors feel that playfulness as soon as they walk in the door.
IT’SUGAR’s 2,000 square-foot Navy Pier location in Chicago, the “Candy Capital of the World,” offers the unique candy and novelty products for which the brand is known. Among hundreds of confections, customers will find everything from over-the-top indulgences to ridiculously funny specialty items—like an all-marshmallow cereal box, IT’SUGAR’s exclusive line of Saturday Night Live Candy, the World’s Largest boxes of Nerds and Sour Patch Kids, and giant boxes of All Pink Starbursts. This one-of-a-kind “old Chicago” style store also features IT’SUGAR’s newly created “Taste of Chicago Box.” This exclusive collection of candies features products that originated in Chicago including Tootsie Rolls®, Razzles®, Baby Ruth®, Juicy Fruit®, Charleston Chew®, Sugar Daddy®, Chuckles®, and more.
How to find IT'SUGAR
What's nearby?
77 Chicago Flavors
Shop authentic Chicago ingredients and foods, inspired by the 77 neigh...
Amazing Chicago's Atomic Rush ...
Pick your color and then chase it around the game arena. The more you ...
Amazing Chicago's Funhouse Maz...
Navigate your way through 4,000 square feet of interactive Funhouse ef...
More Than You Imagine
Navy Pier is the People’s Pier, Chicago’s lakefront treasure, welcoming all and offering dynamic and eclectic experiences through partnerships and programs that inspire discovery and wonder.
Since its reopening in 1995, more than 180 million guests have come to enjoy the Pier's 50 acres of unparalleled attractions and experiences. In 2020, Navy Pier continues to evolve into an accessible, year-round centerpiece for Chicago’s diverse arts and cultural treasures.